How We Created The Infamous DrippinGame Brand
So, the idea of DrippinGame.com was formulated while creating the website for Whunu. The founder found an opportunity in the market that could bring in millions with the competition being almost obsolete. With limited time and resources, we knew building this multimillion-dollar empire would have to put Whunu on a break but if we could share the experience we felt it would be totally worth it.
How We Created The Infamous DrippinGame Brand
So, the idea of DrippinGame.com was formulated while creating the website for Whunu. The founder found an opportunity in the market that could bring in millions with the competition being almost obsolete. With limited time and resources, we knew building this multimillion-dollar empire would have to put Whunu on a break but if we could share the experience we felt it would be totally worth it.
How We Created The Infamous DrippinGame Brand
So, the idea of DrippinGame.com was formulated while creating the website for Whunu. The founder found an opportunity in the market that could bring in millions with the competition being almost obsolete. With limited time and resources, we knew building this multimillion-dollar empire would have to put Whunu on a break but if we could share the experience we felt it would be totally worth it.
DrippinGame 3 month Case Study:
We turned an idea almost into a million-dollar brand in less than 90 days with only organic traffic and these are the results. In the very first month, we were able to earn $20,000+ monthly in gross income, 20,000+ monthly views on YouTube, and a 30+ domain rating.
The Branding Strategy
We focused primarily on our brand purpose, mission, vision, and values to create a compelling visual identity to represent our brand messaging on all multi-channels. We went with colorful colors and created a genius dripping game concept like joining the pool and the dripping effect that stood out above all competitors on all channels.
The Marketing Strategy
We first analyzed the market and did an in-depth dive into customer behavior to determined our target audience. Advertising performance was really poor due to the lack of knowledge of our service so our approach was informative and heavy branding to put our product in front of our target audience.
The Challenges We Faced
DrippinGame business model was completely new so most people thought it was a scam. The new company needed everything from a brand to a marketing strategy and everything in between. Competitors were extremely cheap and it was extremely hard to capitalize on advertising when most people think it’s a scam.
The idea of selling video games that were 70% cheaper than the asking price made most people skeptical. The most compelling challenge was teaching people how to use the video games that didn’t want to do anything extra to play the video games.
Our Approach
We built a community based around the information on how the video game we were selling were used. Our target audiences were 35 to 54-year-old women and 25 to 35-year-old men. We knew our main shoppers would be impulse buyers and video gamers that were looking for a bargain. Hince, the reason we focused primarily on an informative and creatively engaging marketing strategy.
Although our target audience was as low as 25-year-old males, the average age of a U.S. gamer is 35. 26% percent of gamers were 35 to 54 years old, 16% were 55 and up, 20% were under 18 and 38% were 18 to 34 years old.
In our first 7 days, we made almost $5k with absolutely no money invested into advertising. We had an average 15% return ratio in the first week from multiple Omni-channels but it drastically dropped to below 5% before the month was over. We had less than 1% of customers who bought from the website ask for a return and only 1 chargeback from over 1,000+ customers.
When a new game dropped our return customer rate was over 30%. I’ve never seen returning customer rates that high so the system we created worked extremely well. Our return rates may have started horrible but when customers went through our system they were then fans for life.
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